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I - BAG

DIRECTION SOUTH-SOUTHEAST

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I-BAG fashion brand presented ETNOIR collection at the biggest sales exhibition of fashion design of the South and South-East Europe

JUG-JUGOVZHOD

What’s the identity of South-Eastern fashion design and designers, constituting it? Is it the

geographical notion of the South-East Europe, the changing cultural, social and economical categories,

the stereotypes, the moving borders? Is it the nostalgic view of the Eastern Bloc, transitory

postcommunism bricollage or the reflection of modern Eastern Europe? It is all this and more.

JUG-JUGOVZHOD2        JUG-JUGOVZHOD3

Exhibition, examining the identity of South-East modern design and its constitutive designers, present

the recognizable contemporary, avant-garde, conceptualizing and trend-setting fashion designers

from Croatia, Poland, Latvia, Bulgaria, Hungary, Serbia, Czech Republic, Bosnia and Herzegovina,

Romania, Ukraine and Slovenia. “Direction South – South-East” is therefore the first exhibition not only

inside Slovenian scale, but also in Europe, where the best of fashion designers and brands of this field

are going to presents themselves.

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