I - BAG

niOka Women's Autumn/Winter 2010/11 collection

• (IN)VISIBLE bag collection has been designed for niOka fashion label and presented at fashion show »A la mode« during London Fashion Week 2010.

• niOka Women's Autumn/Winter 2010/11 collection, entitled (In)Visible, is inspired by (in)visible scars, emotional or physical, that can mark us forever. With the 10 outfits the designer payed significant attention to construction and detail.

• niOka’s collection focuses mainly on insignificant, boring and ugly things of our daily lives to which we usually don‘t pay much attention. niOka is  searching for the beauty in the ugliness and trying to give new meaning to these insignificant things.

• niOka believes that everybody has physical or emotional wounds which gradually heal but leave us more or less noticeable scars and marks forever.

• Bags for the (in)visible collection follow the concept of niOka‘s  collection. Emphasis is placed on the lines which are embedded into the soft volume of the bags. Color contrasts and the lack of details further emphasize the silhouettes of the bags which are oversized and of unusual shapes.

• Three-dimensional and innovative cutting patterns are visible signs that allude to the scars. The use of digital printing has enabled the designer to develop dynamic abstract patterns by using photos of the real scars.